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February 13, 2008

Time for a New Model

h/t The Open Road:

That Guy Clicking Your Ad? You Don't Want Him

I enjoy watching paradigm shifts, mainly because I like to challenge the assumptions that people make. This shift reminds me of the shift that is occurring in television advertising, sparked by the market penetration of DVRs. They are now shifting to more product placement in shows, which means that eventually every TV show will end up looking like The Truman Show.

"If I don't see ya - good afternoon, good evening and good night!"

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